Infuse Infuse 4 June 2018 | Page 3

Letter from Your Editor

STEEP YOURSELF IN INSPIRATION , INNOVATION & DEBATE
Volume 2 , Issue 2
PUBLISHER : Dietitian Connection EDITOR : Laura Byrne DEPUTY EDITOR : Kate Agnew ART DIRECTOR : Emma Tabuteau DIRECTOR AND ADVERTISING CONTACT : Maree Ferguson , maree @ dietitianconnection . com
HOW TO REACH US : EMAIL : info @ dietitianconnection . com PHONE : ( 07 ) 3118 1794 MAIL : PO Box 120 , Mt Gravatt QLD 4122
All content © 2018 Dietitian Connection .
Standing out from the crowd is no small feat . So how do great brands do it – create a voice and look so distinct that , at a glance , you know it ’ s them ?
They understand intrinsically who they are , who their customer is – and what their customer wants . They then develop an appropriate voice – and use it consistently .
Now , add Business Chicks to the ranks of Australia ’ s iconic brands .
Of the many amazing things we love about Business Chicks – and full disclosure , the DC team are all members ! – we especially love the brand identity they ’ ve carved out for themselves .
In our inboxes are heaps of emails from Business Chicks that we ’ ve saved , because they inspire us as models for marketing communication .
And in fact , Business Chicks inspires our team at Dietitian Connection in general : we strive to be fresh , friendly and perhaps a bit cheeky . Consistently inclusive and supportive . Full of drive , ambition and passion .
This issue , a dream came true when we had the chance to hear from the CEO of Business Chicks , Olivia Ruello , herself . Olivia ensures the consistency of the Business Chicks voice across all channels , so that the brand remains true to itself – no small feat , and one we admire greatly .
So , the next time you ’ re working on your own branding , and perhaps struggling to get your tone and voice right , flip back through your emails to see if you have any from Business Chicks . There ’ s inspiration to be found in each missive !
Cheers , Laura
© Dietitian Connection 3 Infuse | June 2018