Infuse Infuse 4 June 2018 | Page 11

Ultimately, we believe that the more
women we have in successful jobs
and businesses, the more they’re
going to create environments and
opportunities for the women coming
up behind them.
Your communications style at
Business Chicks is distinctive - we’d
know it anywhere. Fun, upbeat,
supportive, a bit cheeky – and
positive. How did you develop
this unique voice, and how do you
ensure it’s consistent across your
communications?
Customer experience is our whole
business. We’re a community that’s
built around experience, and every
little detail matters with Business
Chicks - that includes the way we
communicate via email, through
social media or over the phone.
What we really want is to keep
surprising and delighting our
members, and for them to walk
away from every experience with us
feeling like they matter - because
they absolutely do!
© Dietitian Connection
In terms of how we make this happen
and make it consistent across the
business - employing the right people
is a big part of this. I have an incredible
team who feel passionately about
Business Chicks and the messages
we’re sending out. When you’re all on
the same page and pursuing the same
goals - the rest tends to fall in line
fairly easily!
Anyone who uses Facebook for
business knows how challenging
engagement can be – and yet the
BC Facebook group is such an
active forum, with so many members
organically contributing and asking
questions of others! How did you
achieve this?
Ultimately the tone and the feeling of
the group starts with us - the standard
we set is the standard that follows. I like
to think the conversations in the group
are really just a reflection of Business
Chicks’ values - we love women, we
don’t take ourselves too seriously and
we care deeply about our members.
interview continues overleaf...
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Infuse | June 2018