Infuse Infuse 4 June 2018 | Page 43
Here’s why you should embrace this strategy, too...
1. Podcasting fits all
budgets.
Creating a podcast
is fast, easy and cost-
effective. The learning
curve is not steep, and
the equipment needed
is a minimal investment
– you may already have
what you need.
2. It’s the perfect
medium for today’s
busy lifestyle.
A podcast is easily
transportable, and
listeners can “tune in”
wherever and however
they prefer – at home,
commuting, at work,
even while exercising!
3. Podcasts are
popular.
Podcast awareness is
exceptionally high in
Australia: 89 per cent of
adult Australians claim to
be aware of podcasts, and
more than half of adult
Australians say they’ve
tried podcasting. [1]
5. …and gain new clients.
By launching a podcast, you’re creating
a new platform for consumers to meet
you and discover your expertise.
4. Podcasts can help you foster
connections with your clients…
You can share news, research and
insights so that clients stay
informed and inspired.
It’s a great add-on to consults, and
a way to keep in touch with your
client database. What’s more, when
you listen to a podcast, you really
feel like you know that person a bit
better -- which can help build better
relationships with clients!
6. Podcasting can help you develop
your niche.
In addition to client retention and
marketing, podcasts can elevate your
profile among your colleagues.
Showcase your knowledge by
producing a podcast that centres on
your area of expertise. This can lead to
speaking opportunities and more.
Understanding the power of podcasting is an important professional development
skill for today’s health professional, and a savvy addition to your marketing strategy.
Take the plunge today and increase your comfort level with this
popular format that’s being touted as “the new talk-radio 1 .” And don’t
forget to subscribe to the DC Podcast!
Reference:
[1] The Atlantic magazine, May 2017
© Dietitian Connection
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Infuse | June 2018