Letter from Your Editor
STEEP YOURSELF IN INSPIRATION, INNOVATION & DEBATE
Volume 2, Issue 2
PUBLISHER: Dietitian Connection EDITOR: Laura Byrne DEPUTY EDITOR: Kate Agnew ART DIRECTOR: Emma Tabuteau DIRECTOR AND ADVERTISING CONTACT: Maree Ferguson, maree @ dietitianconnection. com
HOW TO REACH US: EMAIL: info @ dietitianconnection. com PHONE:( 07) 3118 1794 MAIL: PO Box 120, Mt Gravatt QLD 4122
All content © 2018 Dietitian Connection.
Standing out from the crowd is no small feat. So how do great brands do it – create a voice and look so distinct that, at a glance, you know it’ s them?
They understand intrinsically who they are, who their customer is – and what their customer wants. They then develop an appropriate voice – and use it consistently.
Now, add Business Chicks to the ranks of Australia’ s iconic brands.
Of the many amazing things we love about Business Chicks – and full disclosure, the DC team are all members! – we especially love the brand identity they’ ve carved out for themselves.
In our inboxes are heaps of emails from Business Chicks that we’ ve saved, because they inspire us as models for marketing communication.
And in fact, Business Chicks inspires our team at Dietitian Connection in general: we strive to be fresh, friendly and perhaps a bit cheeky. Consistently inclusive and supportive. Full of drive, ambition and passion.
This issue, a dream came true when we had the chance to hear from the CEO of Business Chicks, Olivia Ruello, herself. Olivia ensures the consistency of the Business Chicks voice across all channels, so that the brand remains true to itself – no small feat, and one we admire greatly.
So, the next time you’ re working on your own branding, and perhaps struggling to get your tone and voice right, flip back through your emails to see if you have any from Business Chicks. There’ s inspiration to be found in each missive!
Cheers, Laura
© Dietitian Connection 3 Infuse | June 2018