On expanding internationally :
On marketing :
On using podcasts :
On starting your own business :
On expanding internationally :
“ I went over to the U . S . four years ago , and met up with dietitians there . I took my products , showed them what I had , and asked if they already have something like this – or if this was something they were interested in . They showed amazing interest . I made some great contacts , and enlisted the help of many of those dietitians that I met to help me Americanize the content . You also need some help with the [ legal and tax ] requirements , including exporting and importing , so I enlisted the help of TradeStart .”
On marketing :
“ I ’ m strategically involved in conferences , presentations or exhibits , and then apart from that , we do email marketing and Facebook .
My son has helped me with my website – specifically the search engine optimization , which really saves you money on advertising .”
On using podcasts :
“ We ’ ve just started a podcast called “ Beyond Bariatric Surgery : Everything You Need to Move On ”. We already have eight episodes , with 6,000 downloads , and we ’ ve started a Facebook group with 5,000 people , I think , from the U . S . and Australia .”
On starting your own business :
“ Think about multiple income streams . Know what your expenses are , and put some [ money ] away . Maintain a professional presence . Be realistic and create a vision of almost anything you do . Picture how it ’ s going to work . Be persistent . Be resilient .
Finally , I find that my optimism and efforts to be calm under pressure really contribute .“
LEARN MORE : Follow Amanda online ( click the link ): www . greatideas . net . au facebook . com / portionperfection @ portionperfection
@ portionperfection greatideasnutrition
• Listen to the complete DC podcast with Amanda
© Dietitian Connection 20 Infuse | December 2017