Infuse Infuse 2 December 2017 | Page 37

1
Determine your
subject matter. Start
TO START:
Don’t reinvent the
wheel. Look at what
others have done
successfully in terms of
online courses,
and follow their
lead. [Start with
Joe’s online content!]
2
by looking at your website
stats. You can see what topics
people search for using google
trends, and then create a
program around that topic –
because you have an existing
audience! Joe found people
searched for FODMAP diet
information on his site, so he
created two courses around
that topic.
4
5
Choose a platform
that’s reliable.
Joe uses teachable.com
to host his content.
Plan out the topics you
wish to cover. Get feedback
along the way: ask your social
media audience what they’d
like to see covered.
7
Get support. Joe uses
freelancers to polish his videos,
add animations and create his
transcripts and captions - so he
can spend more time focusing
on content.
Image courtesy of Jcomp - Freepik.com
10
8
Sell your
course. Joe
promotes his
courses to
those who
sign up for his
email list, and
uses paid
SEO [he says,
think of time
vs. money!].
Choose a format
that’s enticing.
You can create an
e-book, use video, or
combine both into
your online course,
as Joe does. He
likes video because
“people need to see
your face.”
Have the right
tools. Joe uses
a DSL-R camera
and tripod, and
also invested in a
good microphone.
For video, he says
iPhone quality is
good enough to
capture your
moments. Joe
records a video, and
then uses Movie
Maker to edit it.
3
6
9
Keep your course current.
With an online program, you
can make changes easily as
the research changes .
FINISH WITH:
Complement your online course with real-life services. Joe advises his audience
to see a dietitian, as well as watching his courses.
© Dietitian Connection
37
Infuse | December 2017