Infuse Infuse 10 December 2019 - Page 16

The Art of Brand Partnerships – How To Create Win-Win Relationships by Simone Landes, Talent Manager and Director of the Lifestyle Suite Simone Landes, Talent Manager and Director of The Lifestyle Suite and The Academy by The Lifestyle Suite, represents some of the biggest names in health and wellness in Australia. In this article, she shares her top tips for creating effective brand partnerships. As an agent working primarily with health and lifestyle experts, a large part of the work we do is supporting our experts to partner with brands. In my experience even the most forward-thinking brands don’t always know how to maximise their expert partnerships. © Dietitian Connection 16