While dietitians will clearly see , and enjoy the humour within , TSN ’ s products are not all aimed at an audience of RDs / dietitians – they are entirely appropriate for gifts for friends and family .
The design-creation process for the team is , unabashedly , fuelled by coffee . Says Josh , “ 99 % of it is the coffee ! I lock myself into a Starbucks or spare room or an office , pumped about 4 , 5 or 6 cups of coffee into me , and just start . I get a piece of paper and a pencil and just start jotting ideas . Of course , for every idea that you see online , there are 42 that failed !”
Clearly , they ’ ve struck a positive chord with dietitians , who swarmed the duo at the October 2017 FNCE . “ We hear a lot from other dietitians that they love ( TSN ) because our stuff says what they always want to say ,” says Stephanie . “ Sometimes dietitians can be perceived as a little stiff and uptight , and it just shows that we have this fun side . I think that that ’ s why dietitians connect with the products that we are putting out there .
“... dietitians can be perceived as a little stiff and uptight , and it just shows that we have this fun side .”
Their fans and followers , in turn , are making the duo ’ s dreams come true . “ Every morning I wake up and think , this is awesome that I get to do this ,” enthuses Josh . “ It is definitely a humbling , unbelievable experience . We have the best fans and followers . We are blessed and thankful that they take time out of their day to follow us on social media or comment . I really wish I could take everybody out to a pizza party or Laser Tag . I have never even done Laser Tag , but it sounds like something cool that you would do !”
© Dietitian Connection 22 Infuse | October 2018 - Special FNCE issue