Infuse 5.5 FNCE Special Edition | Page 25

Here’s why you should embrace this strategy, too...
1. Podcasting fits all
budgets.
Creating a podcast is fast,
easy and cost-effective. The
learning curve is not steep,
and the equipment needed
is a minimal investment –
you may already have what
you need.
2. It’s the perfect
medium for today’s
busy lifestyle.
A podcast is easily
transportable, and listeners
can “tune in” wherever and
however they prefer – at
home, commuting, at work,
even while exercising!
3. Podcasts are
popular.
Podcast awareness is
exceptionally high in Australia:
89 per cent of adult Australians
claim to be aware of podcasts,
and more than half of adult
Australians say they’ve tried
podcasting. [1]
5. …and gain new clients.
4. Podcasts can help you foster
connections with your clients…
By launching a podcast, you’re creating a
new platform for consumers to meet you and
discover your expertise.
You can share news, research and insights
so that clients stay informed and inspired.
It’s a great add-on to consults, and a way
to keep in touch with your client database.
What’s more, when you listen to a podcast,
you really feel like you know that person a
bit better -- which can help build better
relationships with clients!
6. Podcasting can help you develop
your niche.
In addition to client retention and
marketing, podcasts can elevate your profile
among your colleagues. Showcase your
knowledge by producing a podcast that centres
on your area of expertise. This can lead to
speaking opportunities and more.
Understanding the power of podcasting is an important professional development skill for today’s
health professional, and a savvy addition to your marketing strategy.
Take the plunge today and increase your comfort level with this
popular format that’s being touted as “the new talk-radio 1 .”
And don’t forget to subscribe to the DC Podcast!
Reference:
[1] The Atlantic magazine, May 2017
© Dietitian Connection
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Infuse | October 2018 - Special FNCE issue