While dietitians will clearly see, and enjoy the humour within, TSN’ s products are not all aimed at an audience of RDs / dietitians – they are entirely appropriate for gifts for friends and family.
The design-creation process for the team is, unabashedly, fuelled by coffee. Says Josh,“ 99 % of it is the coffee! I lock myself into a Starbucks or spare room or an office, pumped about 4, 5 or 6 cups of coffee into me, and just start. I get a piece of paper and a pencil and just start jotting ideas. Of course, for every idea that you see online, there are 42 that failed!”
Clearly, they’ ve struck a positive chord with dietitians, who swarmed the duo at the October 2017 FNCE.“ We hear a lot from other dietitians that they love( TSN) because our stuff says what they always want to say,” says Stephanie.“ Sometimes dietitians can be perceived as a little stiff and uptight, and it just shows that we have this fun side. I think that that’ s why dietitians connect with the products that we are putting out there.
“... dietitians can be perceived as a little stiff and uptight, and it just shows that we have this fun side.”
Their fans and followers, in turn, are making the duo’ s dreams come true.“ Every morning I wake up and think, this is awesome that I get to do this,” enthuses Josh.“ It is definitely a humbling, unbelievable experience. We have the best fans and followers. We are blessed and thankful that they take time out of their day to follow us on social media or comment. I really wish I could take everybody out to a pizza party or Laser Tag. I have never even done Laser Tag, but it sounds like something cool that you would do!”
© Dietitian Connection 22 Infuse | October 2018- Special FNCE issue