Infuse 5.5 FNCE Special Edition | Page 19

Marketing Tips from a
Digital Prodigy
It’s a nutrition leader’s marketing dream: 47,200 followers on Instagram
[@theguthealthdoctor] who enthusiastically engage with your content,
tagging and commenting up a storm. Megan Rossi’s not only a rising star
in dietetics, but also an influencer in marketing and communications.
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Here are her top tips on maximising your reach:
1
Translate science
into fun and easy-to-
understand messages
for the public.
Get a life offline.
I’ve gained a large following because I’ve
been doing heaps of different talks over
the past year, and collaborating with other
influencers who then give me a shout-
out on Instagram. So, it's not about just
focusing on your Insta account – you need
to get out in the public. Go offline. Be
human.
I just imagine that I'm talking
to some of my girlfriends who
aren't science-based, and
think about how they would
want to be communicated to.
Be open to collabs and partnerships – including
those made through social media.
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My partnership with Leon restaurants began through good
old Instagram! Leon is so forward-thinking, and it just shows.
They see gut health as not just a trend that's transient, but as
the future of health. They wanted to roll out gut health in their
restaurants via menu development, as well as educating the
public. It’s a dream collaboration.
© Dietitian Connection
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Infuse | October 2018 - Special FNCE issue