Infuse 5 September 2018 | Page 34

Create a Winning Marketing
Email: We Show You How
by Maree Ferguson, with Laura Byrne
W

hen an email
from a brand or
organisation lands
in your inbox, what’s your
reaction? If you’re like us,
we’re typically grateful that it’s
arrived at our fingertips. We
enjoy hearing about research
and news that might have
slipped our attention; recipes
and resources that we can
bookmark and share; hot tips
on new apps and websites;
and we also love a great
motivational quote or success
story!
© Dietitian Connection
But email marketing goes two ways:
incoming and outgoing. So we’ll ask:
are you using this tool to reach out to new
clients, and reinforce your relationship
with existing ones?
Dietitian Connection has used email
marketing as a primary communication
vehicle since our inception almost six
years ago. We’ve grown our audience to
over 7,300 nutrition leaders through this
tactic. We’ve sent hundreds of campaigns
– and learned from our mistakes. We stay
abreast of trends in email marketing to
remain cutting edge. And we constantly
analyse our own data for effectiveness and
feedback. Based on this vast experience,
here are our top ten tips on creating a
winning marketing email:
34
Infuse | September 2018