Infuse 5 September 2018 | Page 31

“...I wanted to focus on a positive relationship with food...” As for her online moniker? “Full credit to my Greek grandmother for the name,” Stefanie said. “Dietologos is the word for dietitian in Greek, and that got me thinking: why isn’t the study of dietetics called ‘dietology’? I also felt the word was a perfect hybrid of ‘dietetics’ and ‘psychology’, which are so closely entwined.” Stefanie Shares: 3 Ways to Grow Your Insta Following 1. Be clear about who your audience is, and create content relevant to them. 2. Post consistently (daily or every second day) and ensure it’s high-quality content. 3. Engage with your followers: reply to comments and messages, explore hash tags that your audience likes, and comment on others’ posts. © Dietitian Connection It’s one thing to have a strong and recognisable brand identity – and quite another to find the time to build your brand up on social media. But Stefanie has found a strategy to keep her brand relevant and top of mind. “Keeping on top of trends is integral,” she explained. “This helps you position yourself as an expert – and squash any fad trends before they gain momentum.” She is careful, however, about leaping into online discussions without first educating herself on the topic at hand: “I backtrack to find the trend’s origins, or find papers to form an informed opinion, before sharing my thoughts & opinions with my following.” article continues overleaf... 31 Infuse | September 2018