Infuse 5 September 2018 | Page 31
“...I wanted to focus on
a positive relationship
with food...”
As for her online moniker? “Full credit
to my Greek grandmother for the
name,” Stefanie said. “Dietologos is
the word for dietitian in Greek, and that
got me thinking: why isn’t the study
of dietetics called ‘dietology’? I also
felt the word was a perfect hybrid of
‘dietetics’ and ‘psychology’, which are
so closely entwined.”
Stefanie Shares:
3 Ways to Grow Your
Insta Following
1. Be clear about who
your audience is, and
create content relevant
to them.
2. Post consistently (daily
or every second day) and
ensure it’s high-quality
content.
3. Engage with your
followers: reply to
comments and messages,
explore hash tags that
your audience likes, and
comment on others’ posts.
© Dietitian Connection
It’s one thing to have a strong and recognisable
brand identity – and quite another to find the
time to build your brand up on social media. But
Stefanie has found a strategy to keep her brand
relevant and top of mind.
“Keeping on top of trends is integral,” she
explained. “This helps you position yourself as
an expert – and squash any fad trends before
they gain momentum.”
She is careful, however, about leaping into online
discussions without first educating herself on
the topic at hand: “I backtrack to find the trend’s
origins, or find papers to form an informed
opinion, before sharing my thoughts & opinions
with my following.”
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Infuse | September 2018