Infuse 5 September 2018 | Page 30

Images courtesy of Stefanie Valakas
Catch a Rising Star:
“The Dietologist”, Stefanie Valakas

L
ike a superhero, by the light of day, Stefanie Valakas is a
private-practice dietitian, specialising in paediatrics. But, in
the exciting landscape that is social media, she’s rising-star
nutrition scientist “The Dietologist”.
Let’s stop right there and award her major branding points for such an incredibly
clever and memorable name. Her tagline is equally distinct: “Looking past just nutrients
and numbers”.
“It’s definitely challenging to land on a unique point of difference in the social media
and online space,” Stefanie shared with us. “My phrase stemmed from wanting people to
consider nutrition in this culture of calorie counting, macro counting and tracking. Instead, I
wanted to focus on a positive relationship with food, as well as understanding
the synergistic effect of whole food!”
© Dietitian Connection
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Infuse | September 2018