Infuse 3 March 2018 | Page 39

5 3 Share Prioritise what you see first When it comes to sharing content on social media, here are some pro tips: Don’t just follow and like pages that you want to keep an eye on. Go one step further: Facebook gives you the option to prioritise pages, groups, etc. that you want to see first. This is a great way to make sure you don’t miss important updates. · Share / repost / retweet content from other pages. This helps you build a community, introduces you to people who may not already know you and saves you time! Just make sure this content aligns with your brand and your values. Of course, don’t forget to credit the original author. · Plan your posts, either on a weekly or monthly basis (and leave some free days for sharing). Hootsuite and coschedule are amazing planning tools. 4 · Interact with people by liking, commenting and sharing. After all, it is social media. Join groups On Facebook, there’s a myriad of topic-specific groups – including specific dietitian groups. These forums – often private, and with selective membership – create more intimate, focused communities, build support networks and enable informed discussions with like-minded colleagues. Also, be sure you check the ‘rules of engagement’ for each group, so you don’t offend. Facebook group rules have become the “social norms” of the virtual world. Reference: · 71% of internet users are currently social media users (Statista, 2017) © Dietitian Connection 39 Infuse | March 2018