Infuse 3 March 2018 | Page 11

With Jamie’s Ministry of Food and Jamie Oliver’s Learn Your Fruit and Veg, there’s opportunity for us to reframe “healthy” for people, and have a lot of fun along the way. What are your top priorities, as CEO of The Good Foundation? Going Mobile Primary Schools/ Edible Education My first objective is to scale Jamie’s Ministry of Food, and reach even more people. My second objective is to address adolescent and childhood eating habits, at even a primary school level. Kids are coming from homes that are not cooking from scratch, and they don’t understand how fresh fruit and veg can really power them. There’s a massive opportunity for us to get edible education back on the curriculum. Jamie’s Ministry of Food has taught over 40,000 people how to cook from scratch since 2011. The people who’ve been through the courses are eating better, but they’ve also increased their sociability skills: they’re connected, proud, sharing recipes – and more confident in cooking. Jamie always talks about bringing cooking skills back, because it’s a lost art. We’re seeing the evidence of that. We’re not just talking about “pretty cooking classes” – we’re teaching people what food is. In 2018, we also launch a pilot program in 20 schools, and happily, we’ve got a wealth of people who’ve applied to facilitate incursions in schools: introducing kids to seasonal ingredients, then teaching them, in fun ways, what to do with these ingredients and how to use them at home. The goal is to get two million kids eating half a cup more fruit and veg a day. So – “reaching more people”, or being more mobile, means looking at different formats, such as pop-ups and collaborations. interview continues overleaf... © Dietitian Connection 11 Infuse | March 2018