Infuse 3 March 2018 | Page 20

It’s a case study in successful
entrepreneurism: identify a gap in the
market, envision how to fill the niche,
launch your product – and land an
eager, receptive and loyal audience.
The FRANKiE4 brand is on track to
turn over $10 million this financial year
– enough said.
We chatted with Caroline recently
to learn how she put her best foot
forward.
Caroline, what inspired you to create
your FRANKiE4 brand?
Despite my health-professional
background, I’ve always had a love
of fashion. When treating patients, it
was difficult to refer them to comfort
footwear styles I wouldn’t want to wear
myself – it felt hypocritical. But it was
undeniable: footwear with the right
support and cushioning alleviated foot
symptoms. Patients always reported
better treatment results with the right
shoes under their feet.
Images courtesy of Caroline McCulloch
© Dietitian Connection
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Infuse | March 2018