Information Communication and Technology Reports Web Content Management Market

Web Content Management Market size is estimated to grow
from USD 4.91 Billion in 2017 to USD 10.63 Billion by 2022
According to a new market research report” Web Content Management Market by Solution (Digital Marketing
Management, Mobile & Social Content Management, Web Experience Management), Service, Deployment Type
(On-Premises, Cloud), Organization Size, Vertical, and Region - Global Forecast to 2022", published by
MarketsandMarkets™, The Web Content Management (WCM) market size is estimated to grow from USD 4.91
Billion in 2017 to USD 10.63 Billion by 2022, at a Compound Annual Growth Rate (CAGR) of 16.7%.
Major growth drivers of the Web Content Management market include increasing trend of web-based marketing
and seamless web experience to users through multiple channels such as mobile web and social media.
Browse and in-depth TOC on “Web Content Management Market”
69 - Tables
33 - Figures
133 - Pages
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Seamless multichannel web experience and increasing trend of web-based marketing have led to the adoption of
WCM. The WCM market is growing progressively and has been adopted by businesses for better website
management and web-based marketing. The continuous developments in this technology and its solutions have
also encouraged various industries to adopt WCM solutions and services.
The SMEs segment for WCM is expected to grow at the highest CAGR during the forecast period
The Small and Medium-sized Enterprises (SMEs) segment is expected to grow at the highest CAGR in the WCM
market during the forecast period. SMEs face some specific challenges such as the requirement of domain-specific
technical personnel and skilled workforce, budget constraints, and limited economies of scale. Therefore, SMEs are
considering cloud-based WCM solutions as they offer several advantages such as scalability, flexibility, and reduced
operational cost. Moreover, SMEs has budget constraints, thus they prefer cloud-based WCM solutions. The
increasing demand for smart content management, web-based analytics, Digital Asset Management (DAM), social
media integration, and technology integration system among SMEs to improve their marketing endeavours has
stimulated solution vendors to offer economical WCM solutions to clients. In the coming years, SMEs are expected
to have a higher adoption rate of WCM solutions as they enhance the productivity of organization cost-effectively.
Media and entertainment vertical is expected to contribute to the largest market share during the forecast
period
The media and entertainment vertical is expected to hold the largest market share during the forecast period in
the WCM market. This vertical has experienced transformations in the generation, management, and distribution
of content. There has been a substantial need for managing the web content in this vertical among publishers,
broadcasters, and media portal providers to offer online audience with contextual experiences. Moreover, this has
increased profitability and enabled employees to access rich media files on a real-time basis.. WCM solution offers
media and entertainment organization with various benefits such as the extended life of content, centralize
location for content management, quick access to the market, and efficient management and publication of