Information Communication and Technology Reports Loyalty Management Market | Page 2
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“The North American region is estimated to account for the largest share of the loyalty management market
during the forecast period.”
On the basis of region, the loyalty management market has been segmented into North America, Asia-Pacific
(APAC), Europe, Middle East & Africa (MEA), and Latin America. The North American region is estimated to account
for the largest share of the loyalty management market in 2016. The growth of the North America loyalty
management market can be attributed to presence of leading providers of loyalty management solutions in the
region that cater to requirements of varied industries, such as BFSI, retail & consumer goods, healthcare & life
sciences, and media & entertainment, among others. Presence of key companies, such as Oracle Corporation
(U.S.), IBM Corporation (U.S.), Maritz Holdings Inc. (U.S.), Aimia Inc. (Canada), Fidelity Information Services (FIS)
(U.S.), ICF International, Inc. (U.S.), Epsilon (U.S.), Brierley+Partners (U.S.), Kobie Marketing, Inc. (U.S.), Bond Brand
Loyalty (U.S.), MicroStrategy, Inc. (U.S.), and TIBCO Software (U.S.), among others in the North American region is
one of the most significant factors driving the growth of the loyalty management market in the region.
The report also encompasses different strategies, such as mergers & acquisitions, partnerships, collaborations, and
new product launches adopted by various key players to increase their shares and strengthen their presence in the
loyalty management market.
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