Information Communication and Technology Reports Digital Marketing Software Market | Page 2
Rapidly growing adoption of digital marketing software solutions is expected to make North America the largest
market in the global market
With an increasing adoption of digital marketing software in consumer goods and retail, media and entertainment,
manufacturing and other industry verticals in developed economies such as US and Canada, the digital marketing
software market is set to grow at a rapid pace in the region. The increasing market share of this segment is
predominantly due to the high budget availability to spend on new technologies. One of the major factors driving
the growth of the market in North America is personalized marketing material appealing to an individual customer.
Major vendors in the DMS market include Adobe Systems Incorporated (US), Oracle Corporation (US), SAP SE
(Germany), Salesforce.com, inc. (US), IBM Corporation (US), Marketo, Inc. (US), Microsoft Corporation (US),
HubSpot Inc. (US), SAS Institute Inc. (US), Act-On Software (US), and SimplyCast (Canada).
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software.asp
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