Information Communication and Technology Reports Digital Marketing Software Industry Report

Digital Marketing Software Market is projected to grow
from USD 33.39 Billion in 2016 to USD 74.96 Billion by
2022
According to a new market research report” Digital Marketing Software Market by Component, Software (CRM
Software, Email Marketing Software, and Social Media Advertising), Service, Deployment Type, Organization
Size, Industry Vertical, and Region - Global Forecast to 2022", published by MarketsandMarkets™, the digital
marketing software market size is expected to grow from USD 37.48 Billion in 2017 to USD 74.96 Billion by 2022, at
a Compound Annual Growth Rate (CAGR) of 14.9% during the forecast period
Growing social media and popularity of mobile advertising with increasing number of mobile devices are main
drives of the market. Moreover, the growing adoption of digital marketing software by Small and Medium-sized
Enterprises (SMEs) is expected to drive the market during the forecast period.
Browse and in-depth TOC on “Digital Marketing Software Market”
79 - Tables
38 - Figures
143 - Pages
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The media and entertainment industry vertical is expected to hold the largest market size during the forecast
period.
The media and entertainment vertical is a major contributor to the market growth. Media companies invest in
digital marketing software for integrating the data and analytics from multiple sources. The growth of this vertical
is due to the demand for video, mobile, and social channels which increase the web traffic and ensure best return
on advertising investment delivery across paid search and display channels. The media and entertainment vertical
is also reaping the benefits of digital marketing software by providing customers with personalized experience for
acquiring new subscribers with an aim to retain them. Data and analytics, email marketing, marketing automation,
messaging, and social media marketing are 5 domains where this vertical is expected to invest heavily in the
coming years. Hence, the media and entertainment vertical provides various growth opportunities for digital
marketing software vendors to invest in.
Social media advertising segment is expected to grow at the highest CAGR during the forecast period.
With the increasing usage of internet, a large number of customers are active on social media platforms, such as
LinkedIn, Facebook, Twitter, Instagram, and YouTube. Hence, these platforms help SMEs and large enterprises to
interact with existing and potential customers in real time. Social media advertising facilitates enterprises to
establish customer engagements and enhance their brand presence among the customers. With the growing
interest of customers in social media, enterprises prefer to advertise their products on social media to enhance the
advertisement performance tracking, which results in an increased return on investment.