Information Communication and Technology Reports Business Intelligence Industry Research Report | Page 2
leveraging on information-intensive technologies, and BI is one of the leading technology trends. Countries such as
China, Singapore, Japan, and India are expected to show high growth rates in the BI market.
Increasing volume & variety of business data and the growing need for competitive insights across different
industry verticals drive the growth of BI market
Banking, Financial Services, and Insurance(BFSI)
BI helps financial institutions monitor customer-facing resources, such as sales teams and tellers and come up with
solutions using advanced analytics to avoid discrepancies. BI enables financial organizations to analyze vast
amounts of customer data to gain insights about the customers regarding banking, which can be used to improve
products and services. The management team in financial organizations can make use of BI to monitor sales
performance in selling loans or opening accounts and determine the sales team’s efficiency.
Retail and Consumer Goods
The retail and consumer goods verticals needs to manage the information on products across multiple
departments, different portfolios, and varied prices. In addition, they need to maintain large quantities of data
entries made manually or in an automated procedure on a regular basis.
Telecommunications and IT
The telecommunications and IT sector faces challenges related to improving response time, analyzing traffic, and
studying product affinity to create a happy client base. BI helps overcome these challenges with self-service
business analysis and discovery tools to monitor real-time data using advanced analytics. Data management needs
to be improved to help avoid chaos and dissatisfaction among customers.
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