Information Communication and Technology Reports AI in Social Media

AI in Social Media Market to grow from 465.2
million in 2017 to USD 2,197.1 million by 2023,
at a CAGR of 28.3%
According to a new market research report” AI in Social Media Market by Technology (Deep Learning & Machine
Learning, and NLP), Application (Sales & Marketing, Customer Experience Management, and Predictive Risk
Assessment), Component, Enterprise Size, End-User, and Region - Global Forecast to 2023", published by
MarketsandMarkets™, the global AI in social media market to grow from 633.1 million in 2018 to USD 2,197.1
million by 2023, at a Compound Annual Growth Rate (CAGR) of 28.3% during the forecast period.
The increasing adoption of the AI technology for various applications in the social media sector and utilization of
AI-enabled smartphones are expected to drive the growth of the AI in social media market.
Browse and in-depth TOC on “AI in Social Media Market”
83 - Tables
58 - Figures
179 - Pages
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Major Key Companies:
The major AI in social media vendors include Google (US), Facebook (US), AWS (US), IBM (US), Adobe Systems (US),
Baidu (China), Salesforce (US), Twitter (US), Snap (US), Clarabridge (US), Converseon (US), Sprinklr (US), Unmetric
(US), ISentium (US), Cluep (US), Netbase (US), Spredfast (US), Synthesio (US), Crimson Heaxagon (US), Hootsuite
(CANADA), Sprout Social (US), Vidora (US), Meltwater (US), and Talkwalker (Luxembourg).
The increasing adoption of AI for various applications in the social media sector and the utilization of the AI
technology for effective advertising campaigns on social media platforms are expected to drive the growth of the
AI in social media market.
Among technologies, the Natural Language Processing (NLP) segment is expected to grow at a higher CAGR during
the forecast period. As the NLP technology helps in reading social media content and understanding human
languages from various social media platforms, it is being rapidly utilized by social media enterprises.
On the basis of components, the AI in social media market has been segmented into solutions and services. The
services segment is expected to grow at a higher CAGR during the forecast period. The growing awareness among
social media enterprises regarding the features and benefits of the AI technology in the social media industry,
increasing adoption of the AI technology for various applications in the social media sector, and rising utilization of
AI-enabled smartphones are expected to drive the global market.
Based on applications, the AI in social media market is segmented into sales and marketing, customer experience
management, and predictive risk assessment. The sales and marketing segment is expected to have the largest