Information Communication and Technology Reports AI in Social Media Market

AI in Social Media Market to grow from 465.2 million in 2017
to USD 2,197.1 million by 2023, at a CAGR of 28.3%
According to a new market research report” AI in Social Media Market by Technology (Deep Learning & Machine
Learning, and NLP), Application (Sales & Marketing, Customer Experience Management, and Predictive Risk
Assessment), Component, Enterprise Size, End-User, and Region - Global Forecast to 2023", published by
MarketsandMarkets™, the global AI in social media market to grow from 633.1 million in 2018 to USD 2,197.1
million by 2023, at a Compound Annual Growth Rate (CAGR) of 28.3% during the forecast period.
The increasing adoption of the AI technology for various applications in the social media sector and utilization of
AI-enabled smartphones are expected to drive the growth of the AI in social media market.
Browse and in-depth TOC on “AI in Social Media Market”
83 - Tables
58 - Figures
179 - Pages
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Among technologies, the Natural Language Processing (NLP) technology is expected to grow at the highest CAGR
during the forecast period
In the AI in social media market, the NLP technology is used to collect, analyze, and visualize customer-related
data, such as responses to particular products and services. The NLP technology is also used to understand human
languages via virtual chatbots. The use of the NLP technology in social media platforms has increased, which helps
in offering 24/7 services to customers.
The Small and Medium-sized Enterprises (SME) segment is expected to have the largest market size during the
forecast period
On the basis of enterprise size, the AI in social media market is segmented into SMEs and large enterprises. Among
these, the SMEs segment is expected to have the larger market size during the forecast period. The increasing
demand for the integration of the AI technology with social media platforms is expected to have accelerated the
growth of the SMEs.
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In regions, Asia Pacific (APAC) is expected to grow at the highest CAGR during the forecast period
In the APAC region, global as well as domestic enterprises are investing in AI in social media technologies.
Moreover, this region is witnessing an increasing demand for cloud-driven AI in social media solutions, thereby
resulting in the increasing investments and technology advancements in retail and eCommerce, and media and
advertising end-users. The region has also emerged as a potential market that provides lucrative market
opportunities for the industry players.