Informatics matrix Top 5 Key Trends In Digital Marketing Shaping Your | Page 6

3. Influence Marketing
Influence Marketing- the mouth to mouth publicity technique returning with a bang! Forget stars, you could
even hire social media influencers like bloggers and socialites with mass following to drive your brand’s
message home. Social Media influencers already have the trust of their followers; all you need to do is hire
Best Email Marketing Company to spread awareness about your brand and create hype around your name.
Just remember to identify social media influencers from the niche your company works in!
4. Chatbots
As the name suggests, Chatbot is an Artificial Intelligence Tool used to converse with online visitors in real
time over an instant messaging look alike box. Chatbots have undergone major improvisations to improve
user interface and customer satisfaction. Responsive, prompt and accurate Chatbots are worth investing in,
in 2018.