Informatics matrix Top 5 Key Trends In Digital Marketing Shaping Your | Page 4

1. Video Campaigns:
Consider this: Over 500 million people watch 100 million hours of videos on Facebook every day. Over
one Billion people are on You Tube and videos go viral in minutes. Video Campaigns are the next big
thing and with a billion people market potential you sure can’t afford avoiding it.
Companies can plan video marketing with greater flexibility via tools like 360 degree videos, video chat
sessions and live streaming on social media.
2. Do away with One- size- fits- all marketing
Each company is different and so are their ethos, principles and working methodology. Instead of
designing a one size fits all campaign, 2018 is all about getting personal. With Digital Marketing
Agency Personalize every campaign of yours according to the business, industry type and customers
you are catering to. Play up your strengths and tailor the entire campaign around it. Visibility sells- it is
the hi-tech era of branding!