Informatics matrix The 3 Trends Set To Take the Next Generation Mobil | Page 2

“The future of mobile means a more intricately connected system of applications. The relationship between
apps and its users will become exponentially more important to the consumer and business themselves”.
These words by Nate Smith of URX correctly sum up the future of mobile apps.
The ubiquitous world of mobile apps is slowly claiming every nook and corner of our technology dependent
life. There isn’t a single segment of marketing, as exciting and as evolving, as the mobile space. 3.8 million
Apps on Android platform and 2 million on Apple store: the data speaks for itself. Proliferation of Apps
have accelerated the need to have an interactive Omni-channel with numerous user touch point like web,
Chatbots, mobile, wearable etc.