Informatics matrix CUSTOMER ACQUISITION COST: KEEP IT AS LOW AS POSSI | Page 6
2. Use Automation
Marketing automation software is a boon to SaaS Development Services companies. It can
leverage the following benefits:
•Increase the rate of conversion of leads into sales.
•Improve the prospect targeting through emails.
•Appropriately align your marketing and sales teams.
•Improve your measuring and reporting
•Experts suggest that without marketing software SaaS companies juggle growth because they
waste their resources in nurturing unnecessary leads.