Informatics matrix CUSTOMER ACQUISITION COST: KEEP IT AS LOW AS POSSI | Page 4

Incorporate the following tips in your SaaS distribution model to reduce the customer acquisition cost:
1. Identify & Target Ideal Patrons
Lots of SaaS companies and Software Development Company waste millions in enticing the ideal
personas of their business. As a result, their businesses sink, and their competitors gain the benefit. To
keep your CAC minimal firstly identify who your target customer is, for example, if you sell SaaS for
HRs, then your ideal patrons will be in:
Large organization- The CIO
Medium scale organization- The Head HR
Start-up- The CEO
Once you have a list of your prospects, then it's a quick litmus test for you to execute your marketing
campaigns.