Informatics matrix CUSTOMER ACQUISITION COST: KEEP IT AS LOW AS POSSI | Page 2

Are you a SaaS development service provider? If so, then what is the most challenging task of
your software as a service distribution model? Is it to revive your brain-dead customer base
or to manage the stock market? Well, there's something worse than these which most of the
SaaS providers aren't stressed about, and it's to keep the ‘Customer Acquisition Cost (CAC)' as
low as possible.
According to Steve Olenski's article in the Forbes, "Customer acquisition is an expensive
process, however, with proper tips, you can lower your CAC." If your CAC turns out to be
higher than expected, then your business is in a serious need of salvage. Hire SaaS experts
from some Top SaaS Development Company to keep your business revenue on the right
track.