Informal magazine July 2018 09 Informal Magazine JULY 18 | Page 20

To-THINK
By: Arslan Ali
Invention Story of
F
rank
and
Ethel
Mars
created
the Milky Way choco-
late
bar in the early 1920s.
It became the
nation's most popular
candy bar, enjoying
enough sales between 1927 and 1929 that the company expand-
ed. The Mars' began experimenting with recipes for choco-
late-based candy bars and took three years to invent Snickers,
releasing it in 1930. Originally, they made the Snickers bars by
pouring peanut butter nougat onto a large tray, layering caramel
and peanuts on top, hand-slicing then dipping each bar into
melted chocolate. In time, machinery took over the process.
Snickers bars were originally made by pouring the peanut butter
nougat onto a large tray, then adding the caramel and peanut
topping, and slicing by hand before dipping each piece into
melted chocolate. Of course the increasing use of machines to
increase volumes made means that old handmade way is no
longer practiced. Sales of Snickers candy bars have continued to
increase, and have become a major brand within the Mars, Inc.
Invention
Story of
20
www.informal.pk
E
arly 1940s: Brothers Ally and Barney Hartman, of Hart-
man Beverage bottle a lithiated-lemon drink used as a
personal mixer for hard-liquor bars. They affectionately
call it "Mountain Dew" after Tennessee Mountain Moon-
shine. During the 1950s period, the label on the bottle has
its makers' signatures beneath the name Mountain Dew. The gun-hap-
py hillbilly, newly nicknamed Gran' Pappy, becomes the Mountain Dew
mascot. Ally orders green bottles of the first ACL Mountain Dew. The
green bottle, in white paint, has a revenuer running from an outhouse
as a hillbilly shoots at him. Brothers Richard and Dick, along with
Herman and Dean Minges, work out a deal with Ally and begin
bottling Mountain Dew at their Fayetteville, NC Pepsi plant. At
this time, Pepsi takes notice of Mountain Dew's potential.
Herman leaves the Fayetteville Pepsi Plant and opens a new
one with his dad in Lumberton, NC. In 1964, Pepsi purchas-
es the Tip Corporation, including the rights to Mountain
Dew. Up to this point, at least 174 differently named bottles
have appeared. This all comes to an end when Pepsi doesn't
allow any more names on the label.