11Docile launches premium
product in three flavors
Docile Alimentos launched the Creamy candy , which is available at the main points of sale throughout the country . The brand wants to expand not only the company ' s portfolio , but also the brand ' s horizons , strengthening its innovative image , always following market trends and consumer behavior .
The new bullets , with a rounded shape , bring a rayed aesthetic effect . Creamy is available in 100g packages in the flavors Strawberry Supreme , Intense Caramel and Enveloping Coffee . Market data reveal that flavor is the most important aspect at the time of purchase , but other attributes also draw the consumer ' s attention , such as packaging , whether these are due to the ease of opening the package or the highlight on the shelf .
" It is precisely these two aspects that are being considered by Docile Alimentos when launching a new product . Creamy comes with the proposal of a new experience that only the brand will provide to consumers ", comments Ricardo Heineck , partner -director responsible for the marketing areas of Docile Alimentos .
Online shopping is another advantage that Docile offers the consumer . In addition to finding the novelty in the main retail chains in Brazil , those who want to buy and receive the product at home , just access the company ' s e-commerce and make the purchase .
12
Perfume thinks of unboxing effect for packaging
The packaging consultancy FuturePack developed the packaging project for the unisex perfume Pedra Preciosa . Packaging for e-commerce plays a fundamental role in offering a unique experience in the delivery of the product to the consumer .
In the Pedra Preciosa project , the client receives a white box , which generates curiosity , a tone of mystery . The packaging was printed by the digital system only on the back to delight consumers when opening the “ gift ”. It prints the brand ' s visual identity through the golden graphic element also present on the primary packaging , allowing it to be easily identified and remembered by the consumer .
The e-commerce packaging of the Pedra Preciosa project has a white outer face to avoid drawing attention and preventing theft . The box assembly is fully locked to
increase resistance with two walls and thus guarantee the integrity of the product until delivery to the customer . The surprise effect continues with the paperboard packaging that can be completely opened by the consumer . The idea is to create a sequence of unboxing experiences that fill your eyes . The packaging that resembles a large apple opens and the perfume bottle , the Precious Stone , “ appears ”. When opened , the “ apple ” resembles a blooming flower and in each “ petal ” there is a message , in addition to the perfume !
The special brown screened paper and the gold digital hot-stamping finish give the packaging a premium visual appeal . The cartridge was pasted with Vitacyle paperboard ( Papirus ) to ensure rigidity and protection , in addition to being a more environmentally friendly material , with 30 % recycled content . The inner face of the package received conventional offset printing in four CMYK colors and a matte water-based varnish finish .
The glass bottle produced by Wheaton reflects the sophistication and luxury of the Pedra Preciosa project . It is sculpted with enveloping curves and comfortable grip for perfume application . The silk screen application offers a touch of glamor to the bottle , referring to one of nature ' s most valuable stones : gold . With a fully crafted lid complete and closes the work with a grandiose touch .
177 - Inforflexo · Mar / Abr de 2022 135