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L ’ OR introduces new range of premium roasted and ground coffee
The L ’ OR brand has announced the new line of premium roasted and ground coffee . There will be three versions in different styles of coffee beans roasting , revealing distinct flavors and aromas : L ' OR Delicate has a softer roasting point ; L ' OR Balanced with a medium roasting point and L ' OR Intense offers a stronger roast .
Roasting is at the heart of the coffee-making process and brings essential singularities to the result of a premium coffee . The high temperatures in roasting provide what you want in terms of color , aroma , flavor , body and balance to the drink . Small details such as half a degree or half a second make the roasted and ground line stand out , bringing differentiated experiences to the consumer ' s palate .
The new L ’ OR line has the Gourmet seal from ABIC ( Associação Brasileira da Industria de Café ), which grants the highest grade of superiority provided by the institution , which proves the high quality of the product . The packaging of each product has a QR Code so that the consumer can access exclusive information about the production process and the types of roast of each coffee .
" This launch of L ' OR brings high-quality products , intense and pleasant flavor to the increasingly demanding palate of Brazilian consumers ", says Tina Cação , Sales Director at Jacobs Douwe Egberts ( JDE ), the company that owns the L ' OR brand .
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Sol Beer launches Solar Bottle
Sol , a premium lager and Mexican beer from the Heineken Brasil portfolio , recently promoted the Solar Bottle , a limited edition of bottles that , when exposed to sunlight , reveal positive messages .
The packaging was created as an invitation for the consumer to meet the sun this season . The novelty continued keeping the recipe that consumers already know , in 330ml bottles with 4.5 % alcohol content .
With photosensitive labels created using imported technology , all bottling takes place in Brazil , at the factories in Ponta Grossa ( PR ) and Jacareí ( SP ), and like all Sol bottles , since 2020 , they are produced using energy-based processes . solar panels , which guarantee a sufficient amount of energy to supply the entire production and packaging chain of the brand ' s volume .
Created by HNK LAB , the launch of Solar Bottles also has a partnership with the agencies iProspect ( Red Star ), responsible for the strategy and execution of Digital Media , and Index , ahead of the earned media plan .
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Vigor brings special collection for fermented milk line
Vigor launched the # ABC collection for the Fermented Milk line . The brand already has fun packaging in its children ' s portfolio with Minions licensees , but now the collection is more special with each bottle featuring a character with a different letter of the alphabet .
With packaging , children learn letters , assemble words and even learn to spell . It is still possible to create social media hashtags with them , as the line also has the “#” symbol on some of its bottles .
Thus , children can delight in the products and still use the packaging again for more learning , play or as a decoration . In all , there are 27 different bottles to collect and create phrases or words . The edition is limited and will be available until the end of April or while supplies last . The Vigor Fermented Milk line is tasty , nutritious and rich in live lactobacilli , which help balance .
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