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Donos de marca
1
Tia Sônia ' s granola line gets new sustainable packaging
Alimentos Tia Sônia ' s products have been on the market for 25 years , with the granola line as its flagship . At the beginning of the activities , they were packaged in 200g transparent plastic pots and a year later , in addition to winning the first logo , the type of packaging was changed to flexible packaging . In 2017 , the company was the first to supply Granola using stand-up pouch packaging with a zipper .
Today , and in constant evolution , Alimentos Tia Sônia invests in more sustainable packaging and relied on the experience of Camargo Embalagens to execute this new project . “ We understand the importance of committing to and contributing to society and the planet , and our new packaging , in addition to having a new face , a “ new ” logo , bets on a type of material that encompasses two concepts of sustainability : inclusion of PE Verde + PET PCR films ”, explains the CEO of Alimentos Tia Sônia , Marcos Fenício Dias .
According to the executive director of Camargo Embalagens , Felipe Toledo , the Sustainable stand-up pouch consists of a laminate of PCR Plastic Film ( made with 30 % post-consumer resin from recycled bottles ), with Green Plastic Film ( made with 51 % of sugarcane resin ). “ This structure combines important characteristics in terms of sustainability : Circular Economy , where waste becomes inputs for new materials ; and Environmental Impact Reduction : using materials produced from renewable sources . Putting these solutions together , we have a much more environmentally friendly final package , causing less impact all the way to the end consumer ' s table ,” he says .
The intention is for this concept of sustainability to be applied gradually to other Tia Sônia products . It starts with the line of Granolas , which today are 12 types , with different weights , and extending to the other products that today have more than 100 SKUs .
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Ad ' oro announces new packaging
Ad ’ oro , a São Paulo company in the products segment , announces the rebranding and its new positioning with a focus on the B2C public and bets on the quality and versatility of the products offered by Ad ’ oro .
“ We are going to talk to people who want to make the most of benefits such as taste , softness , healthiness and the practicality of protein . We are committed to efficiency and quality , we invest in processing technologies to offer our customers and consumers the best quality and the best cost-benefit in all our products and services ”, says Marcus Amadeu , Ad ’ oro Commercial Director .
Regarding rebranding , the consultancy Gad bet on the synthesis of the brand to generate more visual impact . The work focused on the modernization of the brand identity elements , such as colors , typography and the heart – Ad ’ oro ’ s symbol –, which was kept in the new visual communication to add more concept and value to the POS .
“ With simpler forms , the Ad ’ oro brand gained differentiation and the visibility it was looking for . We value some traditional elements , such as the colors red and yellow , and also the heart , a fundamental graphic element for communication on packaging , conveying more confidence , innovation and quality ”, says Luciano Deos , CEO of Gad ’.
177 - Inforflexo · Mar / Abr de 2022 131