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“ This can be achieved through digital print , and it is why now 70 % of digitally printed packaging campaigns , like Hershey ’ s , are being used strategically as the lead communication touchpoint of the marketing mix to build brand equity ”, added Gorbea .
Commenting on the campaign , Jose Gorbea , Global Head of Brands , Agencies & Sustainability , HP Indigo , said : “ I ’ ve loved seeing how the # HerShe campaign has evolved over the past 3 years and I ’ m excited to see what other personalized storytelling opportunities HP ’ s digital print technology can achieve in order to make tangible connections and further engagements with consumers .”
Recent research carried out by WARC ( Sept 2021 ) on the Marketing Effectiveness of Digitally Printed Packaging , in which more than 9,000 marketing campaigns were analyzed and benchmarked , highlighted that brands have the potential to double their sales and marketing ROI when they utilize personalization and most importantly , user generated content in their packaging .
More about campaign here : https :// reinvent . hp . com / HerForShe
Epson launches free software for managing its label and label printer fleet
Epson announced the Epson Device Admin platform for its ColorWorks ® C6000 Series color-on-demand label printers . Free , the resource was created to assist in the installation , configuration and management of network connected label printers .
Available for the entire ColorWorks ® C6000 Series line , including the CW-C6000A , CW-C6000P , CW-C6500A , and CW-C6500P models , Epson Device Admin allows businesses to remotely manage networked , site-distributed label printers . Among the features , creation of printer groups , automatic updates and alerts , bulk configurations , detailed monitoring and reporting .
ColorWorks C6000 Series printers are designed to enhance color printing on thermal transfer and black and white printing equipment . Four models provide highvolume color label printing for industrial use , achieving print speeds of up to 5 inches per second . The Epson ColorWorks C6000 Series lineup is available for purchase through Epson ' s entire network of authorized Epson partners in Brazil .
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