Surprise with gifts
Gifts are certain options to surprise the customer even more . One of the strategies to have a successful unboxing is over-delivery , which is another technique that consists of delivering more than what the customer ordered or bought , such as mugs , key chains , squeezes , pens , buttons and magnets . There are other gift options , such as a discount coupon or a sample of a product that matches what the customer has just purchased .
According to a survey conducted annually by MeadWestvaco Corporation ( MWV ), 63 % of consumers repeat a purchase when packaging proves to be functional and 38 % are influenced by its appearance . Check out some tips for a perfect unboxing :
Invest in custom packaging
The customer ' s first contact is with the packaging and , therefore , ends up being responsible for arousing consumer interest and delight . It is a decisive point to generate new purchases and even win new customers .
Customize a message
This tip is easy to put into practice . Simply send a printed or handwritten note to customers . This is a great way to demonstrate closeness and strengthen the relationship . Use stickers , stamps , different pen colors , tags , postcards and other elements that match the store and highlight the care taken when preparing the order .
Social networks
Using social networks to make the experience even closer , encouraging the consumer to post photos of the product received using a personalized hashtag , is a great strategy to engage the consumer and promote the brand or product . In addition , it is also possible to create a QR Code pointing to a specific website or promotion page .
These tips are part of the ebook " Everything you need for a successful unboxing ", created by Printi to support new entrepreneurs . To check out the complete content and have access to new materials , just check out Printi ' s blog ( www . printi . com . br / blog ), a channel used to inform about various subjects : from how to place orders on the website to inspiring content for entrepreneurs , at home or in the company , can grow .
114
Mar / Abr de 2022 · Inforflexo - 177