Technical Articles
Learn how the unboxing experience helps increase sales and promote brands
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By Printi
A Printi é mais que uma gráfica online . É uma empresa que utiliza a tecnologia para descomplicar a vida dos empreendedores na hora de personalizar . Fundada em 2012 , a companhia é pioneira nas práticas de Web2Print e Web2Pack no Brasil e tem como principal investidor a Cimpress , grupo presente em mais de 20 países , responsável por operar organizações que oferecem customização em massa para diversas tiragens . Como representante brasileira dessa atuação , a Printi tem como o bjetivo ajudar clientes de diferentes portes , principalmente os que estão começando a profissionalizar seus negócios . Entre seus principais atributos , estão parceria , acessibilidade e tecnologia . Saiba mais em https :// www . printi . com . br .
The unboxing experience , the act of unpacking a new product , went viral in the digital environment and showed brands that product packaging is also an important form of communication , especially in the case of online purchases . This tactic is already considered a crucial marketing strategy to spread the brand among target audiences and new consumers .
In addition to using unboxing to show care for buyers , companies can use influencers to reach consumers who are often unfamiliar with a product or brand . It ' s the famous " hauls " of social networks !
A practice that went viral among brands was to hire influencers to record videos opening packages and explaining how the product works and benefits . The objective is to arouse the interest of potential consumers who are part of the hired influencer ' s audience , who , from this , become enchanted by the product and start to acquire it .
A crucial part of the unboxing experience is the packaging , as the delivery of the product is one of the most important moments for customer loyalty . Investment in packaging can be used as marketing differentiation to bring the company closer to the customer .
177 - Inforflexo · Mar / Abr de 2022 113