3Danone Ice is released with two openings
Danone Brasil announced that it will bring Danoninho Ice back to the shelves , now in new packaging . Gualapack Brasil has developed a new pouch with a flexible spout , with an easy-to-open bottom , allowing consumers to choose between two usage options .
The product can be kept in the refrigerator and consumed at room temperature as a creamy yogurt or frozen to make a single serving of ice cream . The package can be opened by the spout , for consumption of the creamy product , or by a perforation at the bottom of the pouch , for consumption of frozen Danoninho .
“ This innovative pouch has enabled our customer to create a product that is fun and convenient for their young consumers and makes snack time easier for parents . We provide customers with the packaging they need and this is just one aspect of Gualapack : we create solutions that allow them to turn opportunities into innovation as the cornerstone of our mission of sustainable growth .” Commented Alan Baumgarten , CEO of Gualapack Brazil .
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Arcor launches Tortuguita 7Belo
Arcor announced that it has merged two of its brands in a co-branding action . Tortuguita 7Belo hits the market with a raspberry flavored filling wrapped in white chocolate . The launch is part of the strategy to unite brands in the portfolio that have synergy and cross generations , gaining new spaces and entering new categories .
“ The brands Tortuguita and 7Belo are desired by consumers and when they arrive in different versions , they gain new fans through indulgence and the added value of the product . In addition to this collab with Tortuguita , we will have other news this year that will surprise the 7Belo audience ”, explains Anderson Freire , Marketing , Research and Development director at Arcor do Brasil .
In addition to the launch , the chocolate portfolio also has seven other flavors : vanilla , brigadeiro , white , chococrocante , aerada , Neapolitan and beijinho .
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Café Orfeu honors the poet Vinícius de Moraes
Cafés Orfeu has always had a connection with Art and Culture and has already launched special editions honoring museums , in addition to being present as the official café of the Bienal and SP Arte . He recently decided to pay homage to one of the greatest exponents of our culture of all times : the poet Vinícius de Moraes .
A challenge of the project was about the definition of the package , because it was necessary to represent such a big personality in such small packages . Camargo Embalagens was responsible for the production of flexible micro-batch packaging in four formats : accordion , flowpack and sachet , packaging Capsules compatible with Nespresso ®, Roasted and Ground , Drip Coffee and Grains .
The choice of digital printing was made for two reasons : the first is the fact that it is a microbatch , that is , a very limited amount of products ; the second was the reduced
time to deliver the packages to Orfeu . Digital printing has proven to be more efficient in meeting needs while delivering excellent print quality .
As the executive director of Camargo Embalagens , Felipe Toledo , recalls , Orfeu has already had other microlots printed by Camargo , among them : Microlot Japy , with Felipe Bronze , and Microlot Blue Mountain .
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