PUBLICITY REQUIREMENTS
The communication activities of the EEA Grants / Norway Grants
involve people in 18 countries – the 15 beneficiary countries and
three donor states, as well as the Financial Mechanism Office.
In order to communicate effectively, the Publicity and Information Requirements (set out in Annex 4 of the Regulations on the implementation of the EEA
and Norwegian Financial Mechanisms 2009-14) complemented by this manual,
provide a common set of references to:
COMMUNICATION AND DESIGN MANUAL
PART ONE
COMMUNICATION GUIDANCE
›› Create a consistent and comprehensive message
›› Meet the need for factual information on programmes and projects
›› Convey the values of the overall grant schemes
Publicising EEA Grants / Norway Grants support for any project
or programme is an important part of your formal contractual
requirements. Letting the public know about the possibilities
for applying for funding and about what is achieved with
the investment from the grants are key to transparency and
accountability. Publicity also offers the opportunity to learn
from good practice elsewhere, and to continuously improve
projects and programmes.
›› Transparency and accountability: ensures that the public is informed
about how the funding is spent and helps limit the potential for misuse that might arise from insufficient access to information.
›› penness and accessibility: a large web of actors on the ground
O
makes it possible to better communicate opportunities for applying
for funding and engaging in partnership projects.
5
›› ot just process, but results: those involved in the project/proN
gramme have the best knowledge about the results and achievements and are thus best placed to communicate results to national,
regional and local audiences.
EEA GRANTS / NORWAY GRANTS
The official names of the grant schemes are the EEA Financial
Mechanism and the Norwegian Financial Mechanism. You
will see these formal names used in all legal documents on
the grant schemes, including the contracts for your project or
programme.
When communicating the grants, e.g. on your website, in
brochures and with the press, you should use the brand name
of the grant scheme(s): EEA Grants / Norway Grants. These
names are intuitive to understand and also correspond to
the logos.
EEA GRANTS • NORWAY GRANTS
LETTING THE PUBLIC KNOW
BENEFITS OF A DECENTRALISED APPROACH
TO COMMUNICATIONS