This information and design manual provides guidance and advice on how to best carry
out information and publicity activities on programmes and projects funded by the EEA
Grants and Norway Grants.
The obligatory requirements on communication activities are outlined in the Publicity and Information Requirements (set out in Annex 4 of the Regulations on the implementation of the EEA
and Norwegian Financial Mechanisms 2009-14). Make sure you check these requirements when
you develop your communications plan and manage your activities.
COMMUNICATION AND DESIGN MANUAL
INTRODUCTION
WHAT AND WHO IS IT FOR?
The purpose of the manual is to help you get the best results and value from your communication activities
and ensure that all partners involved in the grants schemes communicate in a consistent and complementary way.
This manual should be used by anybody involved in the development, delivery and management of EEA
Grants and Norway Grants projects and programmes, i.e. the Financial Mechanism Office, Focal Points,
programme operators and project promoters, and partner institutions from the donor states. All involved
entities should actively promote their activities and results to ensure transparency, and to raise awareness
of the EEA Grants and Norway Grants.
THE MANUAL IS DIVIDED INTO TWO PARTS:
3
PART ONE
›› riefly presents the main publicity requirements and provides advice on communications planning,
B
event organisation, dealing with the media, print and publications, websites and social media.
PART TWO
WHERE CAN I FIND MORE INFORMATION?
If you would like to discuss any aspect of publicity or if you have further questions, please contact:
DEVELOPED 2011
FINANCIAL MECHANISM OFFICE
›› ocal Points, programme operators and donor programme partners should contact the Financial
F
Mechanism Office – the secretariat of the EEA Grants and Norway Grants: e-mail the communications
team: [email protected]
›› roject promoters and donor state project partners should contact the relevant programme operator.
P
Visit the EEA Grants and Norway Grants website (www.eeagrants.org) for contact details.
EEA GRANTS • NORWAY GRANTS
›› overs the visual identity of the EEA Grants and Norway Grants as well as technical information on
C
specifications for logos, and boilerplate texts for publications, media activity and websites. This part
contains both mandatory guidelines for all entities receiving support from the EEA Grants and/or Norway
Grants, as well as suggestions and recommendations.