Info ALTFEL Apr. 2014 | Page 26

CHECKLIST Showcases are more editorial and need not be as long. They can be used as information teasers, sent off to targeted journalists in an email along with a statement that ‘you can read more about this project, case or example by visiting our website, or contacting our communications officer …’ Remember to provide the institutions that carry out promotional activities on the EEA Grants / Norway Grants at a national or pan-European level with information on your information and publicity activities. The following are some showcase examples of a few projects supported by the EEA Grants / Norway Grants’ NGO Funds. This enables your programme operator, national Focal Point and the FMO to better promote the grant schemes and communicate their results. CLEARER LAWS ON CHILD ADOPTION IN CYPRUS ››  he NGO Fund has been instrumental in promoting a clearer and fairer multicultural policy on child T adoption and custody in the increasingly multi-cultural society of Cyprus. Through the Cyprus Institute of Church and State Relations, the project has pushed for changes to the legal framework on child adoption and in decisions on children’s custody cases. It is also working on policy guidelines to help judges and officials in their deliberations on custody cases, where parents have mixed ethnicity or religion. COMMUNICATION AND DESIGN MANUAL SHOWCASES SHARE THE FOLLOWING WITH YOUR PROGRAMME OPERATOR AND NATIONAL FOCAL POINT: FF  eb site / web page address W PROTECTING BIRD LIFE IN LATVIA ››  ith the help of funding from the NGO Fund, bird enthusiasts and local communities in Latvia have got W behind monitoring schemes to protect bird life in and around designated ‘Important Bird Areas’ (IBA). Around 40 birdwatchers were trained to perform IBA monitoring and sound recording, resulting in a rich database of some 10 000 reports and recordings of various bird species. FF Developed promotional material, e.g. publications and videos HEALTHIER SCHOOL DINNERS IN SLOVAKIA FF Photographs of your project activities with written permission to use these in publications FF Planned events FF  nd any other interesting information you think could be good to be used on a national A or pan-European level. 25 ››  ampaigns to improve the quality of food served in school canteens have been gaining visibility across C Europe in recent years. Now, civil society in Slovakia is getting behind a similar movement aimed at increasing the use of organic food in schools. State approved ‘healthy’ recipes for schools have also been launched and the project website now acts as an online marketplace for organic buyers and sellers. TIPS ON SHOWCASES/CASE STUDIES ››  rite catchy titles for your showcases and case studies which journalists might find inspiring if W they choose to do a follow-up article. ››  hen sending teasers to journalists, include an attention-grabbing email subject line, such as W the showcase title, but take care not to use words that a spam filter might reject. ››  ontact stakeholders or people who benefited from your work for their input and testimonies to C help you build a credible case study. EEA GRANTS • NORWAY GRANTS 24 FF Links to your social media channels