CASES
Every project or programme should consider putting together a press kit including the range of information
and tools outlined in this manual. The press kit should be kept up to date and contain all relevant information in a handy package.
Writing showcases and case studies about your project or programme can help journalists
and outsiders understand what you are doing more concretely by highlighting your
objective, milestones and both interim and final results with real-life examples.
Journalists are busy people and appreciate having all the relevant information they need at hand, and the
ready-made press kit is also useful for distributing at events organised by the project/programme and at
press briefings on specific issues, alongside the press release written for that briefing.
CHECKLIST FOR A TYPICAL PRESS KIT
FF Project-specific information or fact sheets, including its objective, key achievements
and results, and contact information
FF Biographies of key personnel in the organisation
CASE STUDIES
Case studies are typically used in research and increasingly by business to carry out in-depth investigations
of individuals, groups, or events. Case studies can be analytical or more descriptive or anecdotal for easier
reading. A typical case study has three main elements: the problem, the implementation and the results.
COMMUNICATION AND DESIGN MANUAL
PRESS KITS
A good case study should present your project or programme’s V