Info ALTFEL Apr. 2014 | Page 2

THE MANUAL IS DIVIDED IN TWO PARTS
INTRODUCTION................................................................................................................................................................................. 3
PART ONE :COMMUNICATION GUIDANCE.................................................................................................................................... 4
PUBLICITY REQUIREMENTS ........................................................................................................................................................ 5
COMMUNICATION PLAN.............................................................................................................................................................. 7

COMMUNICATION AND DESIGN MANUAL

TABLE OF CONTENTS

PRINT AND PUBLICATIONS.......................................................................................................................................................... 9
PHOTO MATERIAL & AUDIOVISUAL .......................................................................................................................................... 11
WEBSITES..................................................................................................................................................................................... 12
SOCIAL MEDIA..............................................................................................................................................................................13
EVENTS......................................................................................................................................................................................... 16
MAKING NEWS............................................................................................................................................................................ 18
DEALING WITH JOURNALISTS ................................................................................................................................................... 19
PRESS RELEASES ........................................................................................................................................................................ 21
CASES .......................................................................................................................................................................................... 23

1

CHECKLIST ................................................................................................................................................................................... 25
PART TWO : VISUAL IDENTITY.......................................................................................................................................................26
BOILERPLATE TEXTS & DESIGN ELEMENTS.............................................................................................................................26
LOGOS.......................................................................................................................................................................................... 30
CURVE.......................................................................................................................................................................................... 30
COLOUR PALETTE.........................................................................................................................................................................31
TYPOGRAPHY ............................................................................................................................................................................ 32
COMMEMORATIVE PLAQUE ..................................................................................................................................................... 33
STICKERS ..................................................................................................................................................................................... 34

ROLL-UP....................................................................................................................................................................................... 37
PUBLICATIONS............................................................................................................................................................................ 38
POWERPOINT.............................................................................................................................................................................. 42
VIDEO........................................................................................................................................................................................... 43
WEBSITE....................................................................................................................................................................................... 44

EEA GRANTS • NORWAY GRANTS

POSTERS & BILLBOARDS........................................................................................................................................................... 35