YOUTUBE
Facebook is the predominant social media channel in most of Europe. It is easy to set up a page, where you
can share updates on your project or programme, link to news items on your website and draw in content
from other sources. It is also the realm of real people, so remember to keep your updates conversational
and useful. Remember to make your page a follower of the ‘EEA and Norway Grants’ Facebook page
(http://www.facebook.com/EEANorwayGrants).
It is simple to put a video on your website and you do not need to buy expensive software. The easiest way to
share videos online is to upload them to YouTube, a free online video service that you can sign up to.
BASICS OF EFFECTIVE FACEBOOK USE
›› se a helpful and open approach. Politely correct the facts if someone shares inaccurate
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information and address the person you reply to.
›› Do not be too fearful of comments – show that you are open and available for comments.
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