Info ALTFEL Apr. 2014 | Page 12

In addition to the required posters and commemorative plaques, you may want to develop additional promotional materials for your project or programme, such as pens, USB sticks, T-shirts, postcards, calendars
or key rings. Make sure you use the logo(s) of the EEA Grants and/or Norway Grants on your promotional
items, including a reference to www.eeagrants.org and/or www.norwaygrants.org.
If space allows, consider also including a reference to the national website of the EEA Grants / Norway
Grants, e.g. www.eegrants.hu, www.norwaygrants.cz etc.
Printers or marketing agencies can advise you on the best materials to create and on what sort of graphics
(logos) and content you can put on them.

PHOTO MATERIAL & AUDIOVISUAL
Brochures, leaflets and other communications products become more vibrant with photos
and design elements that complement the text and support the ‘family’ look, as outlined
in the graphical charter in this manual.

USING PHOTOGRAPHS
Take photographs during the course of your project, so you have illustrative material to use in your publications, on your websites, in your social media campaign or to share with journalists. Before-and-after photos
can be a powerful tool to show the true impact of your work.

COMMUNICATION AND DESIGN MANUAL

PROMOTIONAL ITEMS

A photo of the team in front of the office may be good for team morale but unlikely to be quite what journalists are looking for or the best illustration for your leaflet. In general, photos of people involved in an
activity are the best ones. The closer the photo to the subject of the publication the better: actual pictures
of new technologies or places and people that have benefited from grants are the best.

TIPS ON PUBLICATIONS AND PRESENTATIONS
››  eep your texts short and to the point to convey the global overview of your project/programme.
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You should use low resolution photos on your website but for professionally printed leaflets and brochures
you need print-quality photos (300 dpi) – set the resolution quality when you download the digital photos
from your camera to your computer.

››  ake your publications more attractive to your readers by using real photos from your project/
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programme.

AUDIOVISUAL MATERIAL

››  ublications often benefit from having more good photos and illustrations, and less in-detail
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text.
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››  se infographics (tables, charts, maps combined with text) to summarise detailed information
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into bite-sized chunks.
››  uild content around your key messages and choose a format (printers can advise you
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on suitable formats, but A4 is common for brochures and B5 for booklets, for example).
››  resentation slides should not be long-form texts read out word for word; they are a tool not
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the whole show.

If your activity has good visual elements, you may choose to make short video clips to display on your
website, share in social media channels or get the attention of local or regional media outlets.
Making a video of your project does not have to be expensive, and there are a number of good online
resources to help you do this. These include vzaar (http://vzaar.com), the open source platform kaltura
(http://corp.kaltura.com), MindBites video tutorials and samples (www.mindbites.com), and sparkeo
video marketing platform (www.sparkeo.com).

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The major outlets for your videos and photos include YouTube (see ‘Social media’ section), Vimeo
(http://vimeo.com), photobucket (http://photobucket.com), Flickr (http://www.flickr.com) and your own
website or blog.

See also the social media and blogs section.

››  hen preparing promotional materials, also take into account the match between costs and
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possible results of the items.

TIPS ON PHOTOS

››  e sure to get written permission to use photos, figures and graphs provided by projects, and
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to establish who should be credited for the material; you could also ask for a suggested caption
››  ample: “By sending this photo or illustration you acknowledge that your organisation may use
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it free of rights, and that anyone represented in the illustration has given their permission for
it to be published.”
››  ample: “Please state who to credit for the photo/illustration (©__________________)”
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››  ample: “Please suggest a caption: ________________________________________”
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(i.e. name of person, organisation, what the illustrations show, …)

EEA GRANTS • NORWAY GRANTS

››  emember to share your photos and audiovisual material with your programme operator
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and national Focal Point