INFLUENCE and STATUS September 2014 Issue IV Volume I | Page 21

which is not supported by the search engines. Besides, mobile search is about the Big 4, location/directions, contact number, hours of operation and pertinent information.

Everything else is merely cluttering up the search results. Some companies have hundreds or thousands of pages, and having all of that data flowing through a mobile search will cause load times to be excessive. Today's consumer has little patience when it comes to accessing information. If you don’t have an optimized desktop or even if you do and the Big 4 cannot be found in 5 seconds or less, you are going to lose that potential sale.

Defining a mobile strategy is paramount to your company’s survival, it is just a matter of when you decide to act, not if. Is your business worth the time to find out more about the future of mobile and how your business should fit into it?

Speaking of opportunities, bearing in mind that almost 8 out of 10 still don’t have a mobile site, the market for mobile sites is huge. Helping those businesses gain a mobile advantage is an opportunity in itself.

To Your Success!

David is a contributor to a variety of blogs, is the author of 4 books, speaks regularly at events focusing on local marketing, and is the founder and CEO of Marketing Partners LLC, a Nevada Limited LIability company. He can be found on LinkedIn at:

http://www.linkedin.com/in/davidjdunworth/

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