Infinium Global Research In-Flight Entertainment Market Global Industry Ana | Page 12

In-Flight Entertainment Market: Global Industry Analysis, Trends, Market Size and Forecasts
up to 2024
RESTRAINTS OF IN-FLIGHT ENTERTAINMENT MARKET, IMPACT ANALYSIS
SHORT TERM
IMPACT
RESTRAINTS
MID TERM
IMPACT
LONG TERM
IMPACT
Restraint 1
Restraint 2
HIGH
MEDIUM
LOW
IGR- Growth Matrix Analysis
Growth matrix developed by Infinium Global Research, also known as IGR-Growth
Matrix helps understand the market situation of the business segments. It helps
identify the most attractive segment for the investment purpose and helps the
companies to make better decisions in strategy making. The IGR- Growth Matrix
presents the zones that define the position of the Type segment and Device segment
or region based on the market size, growth anticipated and the growth factors &
historic growth. Following are the zones that IGR- Growth Matrix considers
 Risky Zone: Low market size and low growth rate. Investment in this
segment is risky
 Retention Zone: High market size and low growth rate, the companies
operating in this segment should retain their investments in this segment.
Companies may focus on extensive marketing and advertisements
 Consolidation zone: High growth rate and high market size, the companies
operating in the segments that have high market size and high growth
should focus on consolidating their market position in these segment.
Mergers and acquisitions, extensive marketing programs, and new Type
developments can be used as marketing strategies to consolidate the
market in these segments.
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