Infinium Global Research Green Packaging Market | Page 12

Green Packaging Market: Global Industry Analysis, Trends, Market Size and Forecasts up to
2023
position of the product segment and application segment or region based on the market
size, growth anticipated and the growth factors & historic growth. Following are the zones
that IGR- Growth Matrix considers
 Risky Zone: Low market size and low growth rate. Investment in this segment is
risky
 Retention Zone: High market size and low growth rate, the companies operating
in this segment should retain their investments in this segment. Companies may
focus on extensive marketing and advertisements
 Consolidation zone: High growth rate and high market size, the companies
operating in the segments that have high market size and high growth should
focus on consolidating their market position in these segment. Mergers and
acquisitions, extensive marketing programs, and new product developments can
be used as marketing strategies to consolidate the market in these segments.
 Opportunity Zone: High growth low market size
 Safe Zone: Moderate growth and moderate market size.
IGR- GROWTH MATRIX ANALYSIS
Growth Rate
Opportunity Zone
Consolidation Zone
High
Low
Risky Zone
Retention Zone
Market Size
Low
High
North America
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Europe
Asia-Pacific
RoW
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