Global Barite Market : Trends and Forecast -2023
IGR- GROWTH MATRIX ANALYSIS
Growth matrix developed by Infinium Global Research , also known as IGR-Growth Matrix helps understand the market situation of the business segments . It helps identify the most attractive segment for the investment purpose and helps the companies to make better decisions in strategy making . The IGR- Growth Matrix presents the zones that define the position of the product segment and application segment based on the market size , growth anticipated and the growth factors & historic growth . Following are the zones that IGR- Growth Matrix considers
� Risky Zone : Low market size and low growth rate . Investment in this segment is risky
� Retention Zone : High market size and low growth rate , the companies operating in this segment should retain their investments in this segment . Companies may focus on extensive marketing and advertisements
� Consolidation zone : High growth rate and high market size , the companies operating in the segments that have high market size and high growth should focus on consolidating their market position in this segment . Mergers and acquisitions , extensive marketing programs , and new product developments can be used as marketing strategies to consolidate the market in these segments .
� Opportunity Zone : High growth low market size
� Safe Zone : Moderate growth and moderate market size .
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