Infinium Global Research Chlor-Alkali Market | Page 14

Global Chlor-Alkali Market: Trends and Forecast -2023
DRIVERS, RESTRAINTS AND OPPORTUNITIES IN GLOBAL CHLOR-ALKALI MARKET
D •
•
• Driver 1
Driver 2
Driver 3
R •
•
• Restraint 1
Restraint 2
Restraint 3
O •
• Opportunity 1
Opportunity 2
Drivers
Restraints
Opportunities
IGR- GROWTH MATRIX ANALYSIS
Growth matrix developed by Infinium Global Research, also known as IGR-Growth Matrix helps
understand the market situation of the business segments. It helps identify the most attractive
segment for the investment purpose and helps the companies to make better decisions in
strategy making. The IGR- Growth Matrix presents the zones that define the position of the
product segment and application segment based on the market size, growth anticipated and
the growth factors & historic growth. Following are the zones that IGR- Growth Matrix
considers
 Risky Zone: Low market size and low growth rate. Investment in this segment is risky
 Retention Zone: High market size and low growth rate, the companies operating in this
segment should retain their investments in this segment. Companies may focus on
extensive marketing and advertisements
 Consolidation zone: High growth rate and high market size, the companies operating in
the segments that have high market size and high growth should focus on consolidating
their market position in this segment. Mergers and acquisitions, extensive marketing
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